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This post will be a big one of a multi part post but perfect for those who are new(er) to running Facebook & Instagram ads. Setting up Ad Campaigns can be pretty daunting if you’ve never ran one before, and although I’ve been doing these for almost 6 years, I’m still learning things every day. BUT - we can walk through it together and get you up and running in no time.
So I got a little excited in my first post Facebook & Instagram Re-targeting Ads for Entrepreneurs. I was getting all of these re-targeting ads (and running some of my own) that I wanted to show you all how! However, I may have overlooked about 30,031,460 things you should do before running re-targeting. So let’s back it up.
Facebook & Instagram Advertising is way more than just boosting a post. Have you ever been on a website browsing and then that day or even a few days later, that same brand or even same item appears in your social feed? Some call it creepy, I call it marketing magic. That’s RETARGETING and it’s incredibly easy to do.
Jordan + Taylor met and fell in love in college where they both attended for what felt like a decade. Their love for each other may be as much as their love for animals but I wouldn’t go that far.. We met on an unseasonably chilly morning, 41° to be exact and I knew they were going to think I was insane for waking them up so early. However, between the gorgeous light we had and the beautiful fall scenery, I’d like to think it was worth it.
I don’t consider myself an expert anything in life, except being a smart ass. However, I’ve been shooting weddings and portraits long enough to have an Epic Photo Formula. Every photographer has a ‘tool kit’ that they use to work their magic, I’m going to share a few of mine.
Sarah + Tom met me at the Santa Monica Pier for a stunning portrait session. I knew that the pier would make the perfect backdrop AND the sun was setting perfectly!
Try not to droll on your keyboard when looking at these ;)
When Emmy & Patrick got engaged, I feel like there was a collective “FINALLYYYY” from their family. They had been dating for 6ish years before he popped the question! They met at CalPoly in San Luis Obispo so there was no question about where they should tie the knot. Emmy’s family is from the east coast while Pat’s was from the west. So having both sides in one place was such a special occasion! It was truly awe inspiring to see just how many people flew to this little Californian town to see these two get married. We even had several from the UK!
I’ve known Pam for years but it took us forever to finally work together! We met up on an abnormally warm winter day and walked MILES in Uptown Charlotte for this spontaneous fashion shoot. I’ve done this twice now, walked aimlessly around the city taking photos, and I don’t think I can ever get tired of it. There are countless places to photograph in the Queen City. It’s been a year since we plopped our lives here and I am so thankful for every second. This place has truly been what I needed to blossom both creatively and personally.